Equipment of your style
I was walking by the shore to the Nobby’s beach from the station. It was very good day but was bit chilly. But there were a lot of cars pulled up by the shore and playing music loudly with huge speaker and sitting in the bonnet with wearing singlet and shortie… Listening to strong beat hip-hop and trying to hook each other… So ridiculous and just showing off…
I don’t like too loud music for nothing. But next moment, I just passed them and realised one thing; they are using the music as equipment. Big car, big speaker, loud music, and rough style, they are parts of their outlook and they are trying to make it as their identity but it is just like equipment. This may be much later way of music consumption I believe. Music used to always need a place to be listened. A concert is played in the hall, records could be played on record player, and radio could be listened in a room. But after walkman or car-stereo was released the style of music is dramatically broadened and fit in to your lifestyle. One of the most recent items is iPod and its commercial word is “Wear your music!” Because music does not have particular shape as an art however this lets people to transform the style of consumption or portability.